Lausanne, 9 September 2025 – The International Ski Mountaineering Federation (ISMF) has announced a new four-year partnership with Chinese outdoor lifestyle brand Pelliot, which becomes the federation’s Exclusive Apparel Partner.
Under the agreement, Pelliot will supply high-performance outfitting for ISMF referees, technical delegates, executive staff, and official representatives. The partnership ensures the ISMF delegation is equipped with functional, innovative apparel for use across World Cup and Championship events and at ski mountaineering’s Olympic debut in Milano Cortina 2026.
Founded in 2012, Pelliot is recognised as a leader in China’s outdoor sector, combining design innovation with advanced technology platforms such as its PT-CHINA New Nature Technology Platform. The brand supports elite athletes and expeditions worldwide and has a strong commitment to sustainability and social responsibility, including partnerships with leading universities and foundations in China.
Shared commitment to growth
The partnership aligns the ISMF and Pelliot around a common goal: advancing the professionalisation and global visibility of ski mountaineering.
Mr Zhao Le, Vice President of PELLIOT Group, said: “Our partnership with the International Ski Mountaineering Federation represents far more than a strategic collaboration—it is a profound alignment of vision and values. By supporting ISMF’s events, athletes, and expeditions, we not only elevate the sport but also reinforce our role as an enabler of exploration and excellence. Together with ISMF, we are not just outfitting their team—we are inspiring a new generation to embrace the mountains, challenge themselves, and protect the wild places we cherish.”
ISMF President Ms Regula Meier added: “We are delighted to welcome Pelliot as the ISMF’s Exclusive Apparel Partner. This partnership equips our referees, officials, and delegation with high-quality apparel that reflects the professionalism and ambition of our sport. As we move towards the Olympic debut of ski mountaineering at Milano Cortina 2026 and expand our World Cup and Championship circuits, the support of partners like Pelliot will be fundamental.”
About ISMF
The International Ski Mountaineering Federation (ISMF), headquartered in Lausanne, Switzerland, is the international governing body for competitive ski mountaineering. Recognised by the International Olympic Committee, the ISMF organises World Cups, World Championships, and development programmes worldwide, and will oversee ski mountaineering’s Olympic debut at Milano Cortina 2026.
About Pelliot
Founded in 2012, PELLIOT is a high-performance outdoor lifestyle brand from China, specialising in innovative design and advanced functional materials. With product lines spanning the Limit, Performance, Mountain, Classic, and Business Series, Pelliot provides apparel and equipment trusted by athletes, expeditions, and outdoor enthusiasts worldwide.