The International Ski Mountaineering Federation (ISMF) has announced a landmark partnership with Azerbaijan Tourism Board, which becomes once of the federation’s Main Partner. This collaboration underscores ISMF’s commitment to expanding the global reach of ski mountaineering while highlighting Azerbaijan’s growing role as a premier winter tourism destination.
Azerbaijan Tourism Board will work closely with ISMF to promote the sport worldwide, leveraging Azerbaijan’s unique landscapes and hospitality to create new opportunities for athletes, fans, and the broader sports community. The partnership builds on Azerbaijan’s proven track record of hosting ISMF events, including a World Cup and an ISMF series, and looks ahead to the upcoming European Championship this season and the 2027 World Championship.
Florian Sengstschmid, CEO of Azerbaijan Tourism Board, emphasized the significance of the collaboration:
“By partnering with ISMF, we aim to share the unique story of Azerbaijan’s winter tourism and strengthen our connection with the global sports community as we develop new opportunities for athletes and enthusiasts alike.”
Regula Meier, ISMF President welcomed the partnership, noting its importance for the federation’s future:
“We are delighted to welcome Azerbaijan Tourism as the ISMF’s Main Partner. This partnership means a lot for ISMF. Partnering with a travel destination that has already hosted an ISMF series and a World Cup, and will host a European Championship this season and the 2027 World Championship, is very meaningful. Together, we aim to expand the sport worldwide, share the values of ski mountaineering, and learn from them how to improve hospitality within our organization. As we move towards the Olympic debut of ski mountaineering at Milano Cortina 2026 and expand our World Cup and Championship circuits, the support of partners like Azerbaijan Tourism will be fundamental.”
The partnership reflects a shared vision: to elevate ski mountaineering’s profile on the international stage while showcasing Azerbaijan’s distinctive winter tourism offerings. With the Olympic debut of ski mountaineering at Milano Cortina 2026 on the horizon, ISMF and Azerbaijan Tourism are poised to inspire athletes and enthusiasts worldwide, strengthening the sport’s global community and advancing its professionalisation.